Philanthropy & Cause-Related Communications
Getting a consumer or constituency to care about a cause can be a big challenge. BLAIR has worked successfully with organizations to arouse the concerns of their constituencies, urging them to ask, "How can I help?" "That's something I care about."
Whether it is healthcare access, low-income housing, gay/lesbian advocacy or the arts, we have a long track record of helping clients build an emotional connection for their initiatives.
For companies, cause-related marketing has become a key business strategy in forging closer ties with their customers. BLAIR has assisted several clients build partnerships with charities that help them demonstrate their community commitment by, "doing well by doing good."
Philanthropy & Cause-Related Communications Case Study
World Vision's Storehouse/Los Angeles was created to be resource for community development groups that build or rehabilitate housing in low and moderate income areas in Southern California. It also has provides school supplies to both public and parochial schools, and clothes, toys, and household goods for distribution by churches and other charities and community groups.
Los Angeles-based Gay and Lesbian Housing (GLEH) was created in 2001 to help meet the housing needs of low and moderate-income gay and lesbian seniors. Plans call for an $18 million, 103 unit development, slated for construction in the heart of Hollywood. The building is designed for LGBT seniors on fixed incomes, with 30 percent of the building's units to be set aside for those at risk of homelessness or those living with HIV/AIDS. It will be the first of its kind in the U.S.
BLAIR is working with both Storehouse/Los Angeles and GHEH to help build visibility for their missions and reinforce their development efforts. Both organizations address the housing shortage facing people on low and moderate incomes, an escalating public policy problem with profound social consequences.
