Financial Communications
Creating and managing for shareholder value demands ongoing communication with the financial community. Carefully crafted, well-honed messages play a critical role in maintaining fair market value for securities, reducing capital cost, generating shareholder interest, loyalty and increasing institutional ownership.
The explosion of business media coverage represents both opportunities and challenges. That's why it is critical for senior management to take a proactive stance on management strategy, investment potential and financial results, ensuring that their company is cast in the most accurate and favorable light.
BLAIR offers communication experience in M&As, shareholder communications, crisis management and corporate image.
Financial Communications Case Study
International Rectifier (NYSE:IRF) is the leader in power management, the technology that enables virtually all electric devices from whiz bang PDAs to precision warheads.
But it wasn't long ago that only a few followed the company, knew of the company's preeminence in the field, or how critical its pioneering efforts have been in fueling the evolution of high technology.
BLAIR worked with senior management to implement an aggressive media relations campaign to build visibility among business media. For more than four years, IR's CEO has made frequent appearances on CNBC, CNNfn and Bloomberg to report quarterly earnings or discuss the company's technological breakthroughs. Business Week, The Economist, The New York Times, The Los Angeles Times, The Wall Street Journal and Dow Jones Newswire are just a few of the more prominent media outlets that have covered the company extensively.
Today, IRF is more than just another mid-cap stock on the SOX Index. It is widely acknowledged for its innovation, depth of senior management talent and market dominance. That's why the company consistently outperformed its peers even during the worst of the tech downturn, and continues today to lead the group.
