Consumer Communications
Effective Communication with today's sophisticated consumers requires more listening and less talking. That's why we work hard to understand how consumers think before we reach out to them, making sure that your messages are on-target and speak to their needs.
We invite you to talk to people who have worked with us; they'll tell you how we think outside the box, providing both strategic, cost-efficient counsel and innovative solutions that deliver results-driven campaigns. Our role includes brand development, promotion, image management, and working in tandem with our client's multifaceted marketing efforts.
Blair's broad-ranging experience covers many consumer sectors, including personal computers, pharmaceuticals, neutraceuticals, health care (insurers and providers), telecom, financial services and retail.
Consumer Communications Case Study
The MusicPad Pro, the world's first digital sheet music computer tablet, makes teaching music much easier, learning music more enjoyable and performing music more fun.
Pioneered by Silicon Valley-based Freehand Systems, Inc., the MusicPad Pro creates a paperless environment by providing storage capacity for an entire music library of more than 5,000 pages of sheet music. It also solves the age-old problem of turning music pages by letting musicians simply touch the screen. And musicians can mark up compositions and write reference notes of the screen.
BLAIR helped Freehand Systems launch the MusicPad Pro with extensive domestic and international media coverage in music trade publications, product placement on network TV and business features publication in metro newspapers throughout the U.S. and Asia.
